edit:: 02/09/09 everything is up and linked correctly now
02/08/09 - IAT servers down??? Ah well: in the meantime, thou shalt be plagued with pictures of my
red bull impersonation as placeholders.
The product of exercises 1 and 2 is below:

In exercises 3-6 I encountered a few problems or shortcomings:
- I have no Mtl Library, and no libraries to load, so I used another pattern to map to the sign post sphere.
- I found it very disappointing that the book left out the step of mapping an imported image to an object. Therefore, I figured out how to do it myself, and continued working with my own file all the way through.
my result of exercises 3-6 is this:

As for exercises 7 and 8:
- The center of rotation was at the center of the object, should be able to tweak that as in adobe products. I ended up having to rotate and then move the object to animate it.
- The exercise didn't tell you how to add frames to the default 100. I googled the problem and used this to figure it out.
- I found out that the specific keyframes I edited don't seem to save upon closing the .max project
- Disappointed again that the project files had a camera object that the exercises didn't cover. I ended up looking up how to use it anyway.
Nonetheless, I completed all exercises with various tweaks of my own. I photoshopped my own sign face and mapped it to the sign, also keeping the frame as a separate design element. I changed the light type of the Sign Post Light to a spot light and dimmed it's effect area to the sign alone, while adding two light sources to the lamp post between the gas pumps. I rendered a cheap cloud effect in photoshop, and mapped it to the background; however, it did not show up in the final rendering.
As for the final rendering - I made the sign fall and spin. I also played around with the camera provided, and used its view for the final rendering:
For further detail on my thought/action process throughout see
this page. The .max project file is available for download
here.